THE GUIDE TO CUSTOMER EXPERIENCE MANAGEMENT. It’s very important for a business management to having a customer experience. Its however necessary but at times but it’s also insufficient. The customers’ experiences depends on how the company is growing the revenue depending on the organizations. There are those surveys which ask more about the company than even the buyers. At times, the well being of the customers’ is not looked at since most of the surveys always ends up focusing on the companies themselves. They should also ensure that they know who is their boss. This is because the boss always has the right over the employees since he can promote whoever he wishes, assign appointments as he wants and also he has the control of their financial outcomes. Making it easy for the customers only needs one to get and use the solutions they might be seeking and also by showing them that they are the priority. The customers world is supposed to be best rather than the time spent on checking on the competitors. The employees should always be keen on knowing the customers’ frustrations. The employees should also make it a habit to shifting to the customers experience optimization. This is another way of life to socializing with the customers. The other thing that one should ensure is the mode to engage employees to resolve and prevent issues for customers. Collaborating cross-organizationally for the customer experience excellence is another idea. People should also take their time to listen to the customers’ experiences. As time goes by, the customer experience management has taken out on a different meaning in the digital meaning. Many organizations are now investing more of their resources than before. Others identify channels of communications for their audience. It’s also not advisable to communicate to the customers through every channel. Touch lines are always ranging to a company website, social media channels and many more. Even though there can be optimization of touch points, the companies can also work to making the customers become more profitable. Use of market research to identify and understand the target audience can also help on improving the efficiency and the effectiveness too. The target market segments is also another thing on which the people are supposed to concentrate on. Bringing more customers is an easy way to do this since all that it requires is implementing on the analysis and measurements of the effectiveness of different strategies. It is also important to remember that the assessment of customer experience management goals can also aid in the identification of the most effective customer touch points.