4 Untruths About Website Marketing
Peter Spann argues that there’s plenty of misinformation around online marketing. Nevertheless, any small or medium-sized company that fails to recognize the facts about internet marketing is massively disadvantaged as it won’t optimize the technique for best results.
Here, we look at some of the untruths that may be hindering the way you’re using the web to promote your business goals:
SEO is Dead and Your Business Doesn’t Need It
It is a lie to say that SEO is dead and not important to web marketing. The truth is that SEO has only changed for the better as search engines like Google tweak their crawlers and indexing algorithms with a view to providing users with the best search experience. Remember that several years ago responsive design wasn’t a primary SERP consideration, but you can’t ignore it today–so include it in your web marketing strategy to cope with any SEO upgrades.
Getting All the Traffic is the Most Important Thing
For sure, the main focus of SEO is maximum business website visits. Yet, according to Peter Spann business marketing tips, there are scenarios in which getting all the web visits is meaningless in addition to slowing your pace. So be concerned about quality of the leads and not just the amount. The source of your web visits has a bearing on any added value. Is this traffic coming from buyers actively looking for your products, or mere traffic spam and guys being paid to check out your site?
Social Media Can’t Help Considering the Nature of Your Brand
Virtually all web marketing content you’ve created can do better if you incorporate social media activities. Maybe you should utilize Facebook or Twitter and promote an article created for your business site to reach a wider audience and spread brand awareness. Some business people are under the impression that social media is not ideal for their line of work, which is why they may choose not to have any social media presence. In turn, these enterprises are unable to exploit a viable chance to expand their following.
Fill Pages With keywords to Make It
Although SEO still needs keywords, their application must always be fair and natural. So, you won’t increase your SERP ranking and optimize traffic to your website by using the same keyword in every one or two sentences. In fact, keyword spamming in content creation is a black hat SEO trick, which may actually end up ruining your site’s reputation with Google.
No matter what you hear, always don’t believe unfounded website marketing stories! If you’re not sure you’re executing your web marketing strategy well or you’re not getting the results you expect, consider consulting Peter Spann for comprehensive guidance.